IDEO is the legendary creative firm credited with designing the first mouse for Apple, the first notebook-style computer, and award-winning designs for products in nearly every category. Effective ...

Master the principles of design thinking to ignite, manage and sustain innovation in your team, department or business unit. Drive digital transformation, understand customer needs through ...

Most entrepreneurs are inherent design thinkers. They are always looking for problems that can be solved and solutions that can be improved. They are empathetic to customers’ needs and naturally have ...