If you’ve ever gone to the movies and felt like the trailers were never going to end, AMC Theatres now wants you to know it’s not just your imagination. That long wait before the movie actually starts ...

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

AMC Theaters will begin showing more ads before movies on Tuesday. This is being done because of a deal between AMC Entertainment and National CineMedia. The preshow material, which includes trailers ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic World Rebirth and even Joey Chestnut’s 17th win at the Nathan’s Hot Dog eating ...

The next time you see a movie at AMC Theatres, note that your movie may not start at its listed time. Have you ever sat down for a 6 o’clock movie and felt like the movie didn’t actually start until 6 ...

"The Way of Water" began the "Barbenheimer" craze, and now "Fire and Ash" has studios rushing to sell their biggest films of ...