Watch and listen as a smooth slab of butter melts and sizzles gently in a hot frying pan. The soft crackle, golden glow, and ...

Get ready for a new surreal and satisfying slicing experience! In this long-format asmr video, we cut open some of the ...

Heather Feather, “Candy Queen ASMR Role Play for Relaxation” (screenshot by the author for Hyperallergic via YouTube) Sometimes we all just want someone’s gentle, soothing voice whispering in our ear ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

The YouTube video opens on a smiling young woman facing the camera. She makes soft fluttering noises with her fingers, moving them from side to side as she slowly and delicately whispers into a highly ...

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...