If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

C. True Coleman faced a dilemma all too common for many brides in search of that perfect wedding dress. The bride-to-be wanted something they would feel special and comfortable in while celebrating ...

At this point, it's safe to say that the activewear trend is in full effect. Wearing cute stuff to the gym is one thing, but leggings, sweats, trainers, jackets, and hoodies have become more of a ...

Many high street brands may be waking up to the fact that women don't come in one shape or size, but they still have a long way to go to please every individual's need. Some are starting to take the ...

Anyone who's not a textbook size six understands just how frustrating online shopping can be. Whether you're looking for a party dress or a new pair of jeans, clothes online are almost always modelled ...