Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business. Louis ...

A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google ...

Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads and other non-ad elements. Frank Sandtmann, a German based SEO, notified me of this, he saw it in ...