It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...

Matt and Shannon Moskal were enlisted for an ad campaign that went viral. Allstate's Mayhem ad featured a vacationing couple, pictured, on their social media accounts captioned; "I'm a social media ...

I utterly despise Google's AI summaries. I dislike how they're placed right at the top of the page, I dislike how prone to hallucinating the answers I'm searching for are, and I dislike that when it ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...