Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

If it looks like a duck and quacks like a duck, then maybe it should shut up for a while. Aflac, the insurance company that rose to pop-cultural heights on the wings of a waterfowl, is launching a $50 ...

Alabama football coach Nick Saban has added a new skill to his résumé: ASMR videos. Oh yes, the Crimson Tide coach has partnered with Aflac to provide ASMR and advice on getting insurance. The ...

And the Aflac duck, who's been quacking the company's name for 20 years, is a big reason why. The first Aflac duck commercial aired on January 1, 2000. Geico's gecko debuted a few months before the ...

Supplemental insurance isn’t sexy. But with the right media strategy, even insurance brands can engage new (and younger) audiences. Aflac, for one, dove deep into social media last summer with its ...

Aflac is back for another round of college football spots this season, and it is bringing back Alabama coach Nick Saban and Colorado coach Deion Sanders, along with the Aflac Duck and Gap Goat. This ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Aflac yesterday launched a 29th commercial featuring its quacking duck and the message: "There's only one Aflac." The latest execution will run on major networks and cable channels such as ABC, CBS, ...

The Aflac Duck, that vociferous champion of insurance, will make an appearance in a commercial with Donald Duck and his nephews, Huey, Dewey and Louie as well as the other mallards, ganders and geese ...

Every marketer and their mother wants to understand how teenagers congregate and communicate online. Even insurance companies are trying their hand at reaching this younger demographic. Aflac launched ...

Are you a print subscriber? Activate your account. By Gillian Follett - 1 hour 29 min ago By Geno Schellenberger - 1 hour 49 min ago By Brian Bonilla - 2 hours 16 min ago By Tim Nudd - 3 hours 15 min ...