AI is rapidly becoming central to game development, enabling faster asset creation, smarter NPCs, procedural worlds, and adaptive gameplay across indie and AAA studios. Developers are applying AI for ...

AI is now embedded across the game development pipeline, from asset creation and coding assistance to automated testing and adaptive NPC behavior, with adoption rates exceeding 80% among developers.

Google claims 90 percent of game developers use AI tools, but industry data and developer transparency raise questions about ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Advanced AI tools are poised to transform the video game industry by reducing development costs up to 50%, potentially translating into $22 billion in annual profits. These AI tools can automate tasks ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

For better or worse, generative AI has been unleashed on the gaming industry. On February 4, Roblox announced it's adding 4D generation to its existing generative AI tool, allowing players to create ...

Sega has decided that now's the time to join the myriad other companies in the games industry adopting artificial intelligence to streamline their development processes. In response to a question ...

Morgan Stanley analysts reveal that AI tools can cut video game development costs by half, boosting annual profits by nearly $22 billion. While AI promises cost efficiency and faster production, ...

One of the big focuses of Razer's slew of gaming gear announcements from the recent CES tech trade show was its use of AI. From an AI gaming headset to AI game assistants and AI game development tools ...

Much of the conversation around artificial intelligence (AI) in game development starts with the same question: Will AI replace developers? It’s an understandable concern, but it’s the wrong framing.

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...