Social media algorithms change constantly, making it hard to maintain consistent reach and engagement. This article breaks ...

How many times do you check social media every day? How much time have you spent curating your feeds with all of your likes and interests to the point where you only see things that make you smile?

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Social media algorithms, in their commonly known form, are now 15 years old. They were born with Facebook’s introduction of ranked, personalised news feeds in 2009 and have transformed how we interact ...

Breaking up has always been hard. But in the digital age, consciously uncoupling has never been more difficult. So, what are the rules of engagement for blocking someone after you've called it quits?

The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets ...

The algorithms behind social media platforms can change your attitude towards people with different political views in just one day, suggesting that tech companies really can have a strong influence ...

Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the early ...