For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

In the fast-paced world of e-commerce, staying ahead of trends is the key to success. As an online merchant, understanding what your customers want before they do can give you a competitive edge. This ...