Ahead of UFC 302, one of the headliners is getting a push from a blue chip sponsor. Dustin Poirier (30-8 MMA, 22-7 UFC), who challenges lightweight champion Islam Makhachev (25-1 MMA, 14-1 UFC) for ...

Bud Light fell to third place in U.S. beer sales as Michelob Ultra took its place behind the top-selling Modelo, reinforcing the impact of the 2023 Bud Light boycott, which toppled the brand from its ...

"Sales cratered and sat there," an industry analyst said. When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last ...

Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB InBev, which owns Budweiser and ...

Bud Light’s Super Bowl ad featuring comedian Shane Gillis, singer Post Malone and football great Peyton Manning has garnered the company praise from beer industry insiders and observers, with one ...

It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its share ...

The beer brand — still seeking to return to the top of the beer sales charts — hopes it has a winning strategy with its 'Big Men on Cul-De-Sac' campaign. By Alex Weprin Senior Editor Bud Light’s big ...