The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

IIT Bhubaneswar inaugurated the International Conference on Thought, Perception and Reality, bringing global scholars ...

In his classic book On War, first published in 1832, Prussian General Carl von Clausewitz defined "war" as "a duel on a larger scale" and an "act of force to compel our enemy to do our will." Many in ...

A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...