Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded ...

Selling on Amazon isn’t just about having a great product – it’s about knowing the rules. As the platform evolves, content and compliance policies are tightening, and what you say in your listings ...

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To ...

Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and ...

Amazon wants to boost its search bar capabilities as part of an internal effort to turn its shopping site into a better "discovery" channel.

Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure that potential customers easily find your ...