Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...