The biggest new product it released is a low-end laptop computer, the MacBook Neo. It complements the iPhone 17e release, which rounds out the bottom of its iPhone lineup. Both are priced at $599. That price is notable.

The iPhone 4, announced in early June of last year, will meet its replacement today as new Apple CEO Tim Cook and associates take the stage at company headquarters to unveil what’s been the subject of rumors and speculation for the better part of a year.

Apple’s announcement Monday that CEO Tim Cook will step down and John Ternus will take over signals a significant shift for Apple: The company is betting its future on the most rapidly evolving technology in the history of computing.

Is that a secret teaser in Apple's WWDC announcement?

On Monday announced a special “Apple Experience” to be held on New York on March 4. I thought perhaps it would be an unveiling of the long-awaited “HomePad,” but apparently that’s not to be the case. Daring Fireball‘s John Gruber think that ...

Apple has new iPhones coming this fall, here’s when to expect the iPhone 18 lineup’s announcement, release date, and more.

The Apple CEO’s morning ritual has nothing to do with products or investors. After 15 years as CEO of Apple, Tim Cook announced in an open letter that he is stepping away from his role in September to become executive chairman of the company.

Apple Inc. announced that John Ternus, Vice President of Hardware Engineering, will succeed Tim Cook as CEO in September, following Cook's 15-year tenure. The transition marks a pivotal moment as Apple navigates converging pressures from AI transformation and global operations,