Former Apple CEO John Sculley says OpenAI is the biggest competitive threat Apple has faced in years, as both companies ...

Tech giant accused of ‘cynical attempt to bust the union’ in decision to shutter location in Towson, Maryland ...

Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Apple should see its stock price go up as it continues to secure the electrical components needed to power storage for its ...

Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports. Citing sources ...

John Ternus, who becomes Apple’s new CEO in September, is currently the company’s senior vice president of hardware ...

iPhone Ultra, MacBook Ultra, Apple Watch Ultra... It's getting very Ultra at the Apple Store ...

Macworld reports that Apple is expanding its ‘Ultra’ branding beyond the Apple Watch to include a foldable iPhone, MacBook ...

Tim Cook has done an exceptional job in growing Apple's business over the years. One area that investors may not be thrilled ...

Apple’s MacBook Neo just made your laptop-style iPad obsolete Credit: Mashable Apple’s MacBook Neo is changing the case for ...

UBS has raised its Apple price target to $287 from $280 per share ahead of the company's quarterly earnings report, citing iPhone market share gains driven by rising memory prices that are squeezing ...