Jordan Cook hit the 1 billionth shot in the history of the Arccos shot-tracking platform in his home country of Australia. Did you know that if you took one golf swing per second, it would take nearly ...

Modern golf is no longer played on intuition alone. A golfer today steps onto the course with an app, a watch, and a stream of live data that reshapes every decision — from club selection to ...

Two things are different about golf in the 21st century. One is how absurdly far players hit the ball now. (Well, not me, but I’m not bitter … much.) Two is the data. The distance debate continues.

A Stamford-based company, Arccos Golf, recently announced a $20 million strategic fundraising round led by the PGA Tour. Arccos is the world’s largest on-course tracking system and sells a popular AI ...

Data and analytics are the next big thing in professional golf. But they may be the next big thing in the recreational game as well. Thanks to Arccos Golf’s smart sensors, you can get the same ...

Andrew Rice, director of instruction at The Club at Savannah Harbor and a GOLF Top 100 Teacher, has branded himself “the Everyday Golfer’s Coach.” This made him just the guy for PING to ask to take a ...

TaylorMade’s new commitment to a holistic approach to serving its customers through a revitalized app launched last month got another boost this week when the company joined with Arccos to offer the ...

When Rory McIlroy, Rickie Fowler and Tony Finau walk to the first tee to play in a PGA Tour event, the best data-collecting system in golf, ShotLink, follows their progress and records every ...

The golf world is brimming with new and innovative ways to improve your game. Golfers across the world are relying on technology and tracking applications to make subtle tweaks to their course ...

Equipment, and increasingly the selling of equipment, is about data and statistical analysis. There is no shortage of advanced technology to analyze how clubs work—and how they work for you (visit a ...