Found throughout cultures, this timeless character archetype is a folkloric figure embodying the spirit of mischief, humor, and unpredictability. They are a witty, cunning, chaotic, and sometimes ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

One of the watchwords of psychology is neurosis. Although sometimes referred to as "insanity" in popular culture, "doing the same thing over and over again, expecting a different result" actually ...