Brand archetypes are universally recognized characters or symbols that carry specific traits, values, and stories. In the world of branding, they become these mighty instruments that help shape a ...

Joshua has been playing video games for as long as he can remember. He's currently playing just about any and every new AAA story-based game. In his free time, he enjoys buying, building, painting, ...

We have psychologist Carl Jung to thank for the 12 brand archetypes: he developed a theory that we’re all hardwired to recognize and react to distinctive personality traits. Why should you use them to ...

When I'm starting a new project, I try to list all the characters out just to see who I think will be in the narrative. Then, I try to break down who they are and why they should be there. In order to ...

Once you’ve completed the tutorial in Remnant 2 speak to Wallace, who resides up in the Ward 13 container crane. He’ll present you with several classes to choose from known as Archetypes, each with ...

Have you ever wondered why certain experiences, roles, or relationships feel innately familiar to you? This sense of recognition could be rooted in your Soul Archetype—a blueprint of your soul's ...

Callum is a seasoned gaming managing editor for a number of publications and a gamer who will always try to shine a spotlight on indie games before giving AAA titles the time of day. He loves nothing ...