B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...