Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

Researchers at Stanford University have recently unveiled a revolutionary augmented reality (AR) system that promises to transform the direction in which wearable technology is heading. The prototype ...

A system developed at EPFL uses augmented reality (AR) to help carpenters make extremely precise timber cuts without having to measure or mark up beams. Its hybrid approach stands to make digitally ...

The augmented reality (AR) and virtual reality (VR) market is experiencing rapid growth, projected to increase by $364.55 billion between 2022 and 2027, at a compounded annual growth rate (CAGR) of 52 ...

One of the most important things you can do with your company’s website is make it user-friendly for your customers. Augmented reality (AR) is an innovative way to enhance user experience by creating ...

The 'Beat the Elements' game and special deodorant cans have been dreamt up by the creative team at iris London. Players need to point their augmented reality cans at their webcam to face a range of ...