A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Talk about preventing kids from smelling bad! A Pennsylvania state representative is considering introducing a bill that would ban the use of scented products, including the foul-smelling line of Axe ...

Axe's Twitter account took down a commenter criticizing them for mocking a proposed Straight Pride Parade. (Photo: Gordon Chibroski/Portland Press Herald via Getty Images) The men’s grooming brand — ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

During the riots at the U.S. Capitol on Wednesday, the angry mob left behind debris such as broken glass, damaged furniture and one unlikely item — a lone can of Axe Marine body spray. On Thursday, ...

AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the aftermath of the violence. On Wednesday, a violent mob made up of supporters of ...

A truck carrying Axe body spray caught fire in Texas, causing an explosion that reeked of clueless middle schoolers, according to reports. The 18-wheeler was transporting the Axe shipment Friday ...