With advances in technology making their presence felt across various sectors of everyday life and business, it was only a matter of time before… With advances in technology making their presence felt ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

This year has seen a real coming-of-age for B2B marketing. No longer dismissed as the forgotten sibling of consumer marketing it has moved far beyond “just” a lower-funnel marketing play, and ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things ...

Although Gartner research found that marketers’ digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%. When coupled with 2020’s 11% decrease, it’s clear ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...