As part of The Drum’s B2B Month, jurors from The Drum Awards for B2B reveal what the strongest work gets right and where teams need to evolve to meet rising expectations. To understand what ...
Social media has become an important tool for marketing to consumers. But what about in the business to business (B2B) space? Depending on what you read or who you talk to, social media is either one ...
Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...
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The new era of B2B influence: How professionals drive brand reputation
The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...
Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...
Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.
In today’s busy world, B2B content needs to work harder than ever before in order to cut through the clutter and be remembered positively. The opportunity for brand loyalty versus brand loathing can ...
Natasha Peskin started her fledgling B2B design agency, Boring, after discovering that design agencies, in general, are either cutting themselves off from a wealthy sector ripe for communicating more ...
The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...
The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips. One struggle many B2B search campaigns face is that keywords ...
NEW YORK--(BUSINESS WIRE)--GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, today launched its Workforce dataset to help Business-to-Business (B2B) ...
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