With back-to-school schedules everywhere in continual flux, this BTS shopping season has gotten as unpredictable as hurricane tracking. While the National Retailer Federation reports a large increase ...

For retailers across verticals, the back-to-school (BTS) season is a pivotal time to generate eye-catching campaigns and in turn, drive sales across all channels. From clothing brands to office supply ...

A recent report found that August has become a prime month for consumers taking on extra credit card debt, and back-to-school shopping is the likely culprit. Many back-to-school ads feature items ...

Nike is offering 20% off select styles as a part of its Back To School sale. Use code, SPORT to activate the sale. As annoying as it is that back to school ads are already constantly playing, the ...

H&M turned heads this month with a back-to-school advertisement in Australia. The fast-fashion brand posted an image of two young girls in gray school uniform dresses with text that read, “Make those ...

Split image: Left side shows a woman in a yellow plaid outfit and hat walking a cartoon dog on a blue and green background with “JCPenney’s BACK-TO-SCHOOL Beauty Diary.” Right side advertises ...

As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how ...

Years ago, Staples aired one of my favorite commercials for the back-to-school shopping season. It opens with the classic holiday song, “It’s the Most Wonderful Time of the Year.” You see a giddy dad ...