Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

This is a preview. Log in through your library . Abstract Functional enrichment analysis is conducted on high-throughput data to provide functional interpretation for a list of genes or proteins that ...

Wingify, one of India's leading product companies and a global leader in the A/B testing space, today unveiled its new statistics engine, SmartStats, which uses Bayesian statistics to power their ...