The initiative reflects the beauty retailer’s commitment to women’s sports, and highlights its efforts to help young girls stay participating in sports by showcasing six athletes as role models. Ulta ...

In honor of National Girls and Women in Sports Day, the retailer is teaming up with six powerhouse athletes to showcase how the possibilities are beautiful to young women across the country Ulta ...

Add Yahoo as a preferred source to see more of our stories on Google. Ulta Beauty is getting in on beauty’s big sports bet. Coinciding with National Girls and Women in Sports Day on Wednesday, the ...

There’s no denying how far the WNBA has come over the past few years. The league we know now sells out arenas and hosts games that generate higher viewership than ever before. Last year, the WNBA hit ...

Ilona Maher is one of the biggest stars of women's rugby, largely thanks to her huge social media following and her messages around self-love and embracing who you are. Standing out for her muscular ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. For more than 30 years, ELEMIS has been known for pioneering ...

The relationship between fashion and culture has changed. In the past, brands would set cultural moments, and audiences came along for the ride. Now the audience is in the driver’s seat.