Brand loyalty plays a crucial role in the success of companies across various industries. But the dynamics of consumer behavior are constantly evolving, and recent trends indicate a significant shift ...

Forbes contributors publish independent expert analyses and insights. I examine how retailers can build resilient, responsible businesses. Combined with ongoing price inflation, this is having a ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...