Not long ago, your brand’s reputation was shaped by what you communicated and what customers said about you in public forums. Now, it’s also shaped by what AI says about those customers—and about you.

Reactive crisis response, neglected executive narratives and reckless AI adoption continue to haunt brands as genAI ...

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. In a world fueled by online interaction, business reputation is ...

Smart firms are refining the narratives that language models use to define and remember them. Is your firm's reputation aligned with your brand in an AI-driven world? Curious? I've been looking ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

With natural disasters causing more property damage than ever, insurance companies stand at greater risk of negative news stories than other sectors of the economy. For example, one major insurance ...

The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers.

When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

In an analysis of big data for girl group individual brand reputation for December 2025, 1st place was IVE's Jang Wonyoung, 2nd was Blackpink's Jennie, and 3rd was Blackpink's Rosé. The Korea ...