Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

You probably already understand the importance of branding for just about every business, whether you run a landscaping company or you've got a retail shop. It's the difference between "ho-hum" and ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

Co-branding is everywhere, from the Nike +Pod Sports Kit to the Hershey's Syrup that Betty Crocker advertises as being in every box of brownies. Co-branding essentially involves one company ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in your ...

The dialogue between customers and brands is being thrust ever deeper into the realm of branded content and digital engagement. Although these terms can be cliché and therefore difficult to define, we ...