In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

While you can be paid to test products at a physical location — providing feedback on products before they hit the shelves — there are also some opportunities you can complete from home. In some cases ...

Before you start building, understand the most common problems entrepreneurs face during this process. The process of prototyping and product testing requires startups to efficiently use their limited ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

Testing product ideas is a non-trivial task that often rivals the complexity of building the actual product. Analysis from CB Insights on why startups fail found that poor market fit is the culprit in ...