It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

Is it any wonder that the new mantra in business today is to become a customer-driven organization that develops enduring relationships with its consumers? In an Accenture study, "How much are CRM ...

Research estimates that up to 63% of CRM systems fail to meet expectations – and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of ...