Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Salesforce and HubSpot are two of the most popular customer relationship management systems (CRM) giants, each promising the ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Enterprise CRM software is a customer relationship management platform specifically designed for midsize to large organizations that need a solution that can handle the bandwidth of a large-volume ...

A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.

DirecTV's new enterprise system offers sales agents a whole view of the customer -- and real-time guidance to close deals. Handling the phones for DirecTV used to be a juggling act. Sales agents had ...