Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South ...

While private-label credit cards typically do a good job leveraging the economic side of the loyalty equation, marketers are becoming more savvy about soft benefit techniques, such as exploiting ...

Private Label Is Dead. The headlines proclaimed this just a few years ago. In one specific case, an activist investor sought to protect Target from the danger of their failing portfolio by forcing ...

There’s little doubt that offering private-label credit cards to your customers encourages them to make repeat purchases. “The use of private-label credit is extremely important in generating loyalty ...

Imagine if American Express, Capital One, Chase, Citi or Discover were to introduce a credit card with an APR of well over 20% -- and then said you could only use it only in a very limited number of ...

STAMFORD, Conn.--(BUSINESS WIRE)--Synchrony Financial (NYSE:SYF) is pleased to be among the first issuers to offer private label credit cardholders the ability to add their cards to Apple Pay, ...

Opinions expressed by Entrepreneur contributors are their own. There’s nothing that gets Jackie Hoegger’s juices flowing faster than trying to find new ways to improve Vive Paris, the upscale women’s ...