In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...
LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.
Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...
Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback