Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

As of early 2025, 52% of U.S. adults report using AI large language models such as ChatGPT, Gemini, Claude, and Copilot, making LLMs one of the fastest-adopted technologies in history. 34% of U.S.

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

On Wednesday, OpenAI announced that ChatGPT users now have access to GPT-4.1, an AI language model previously available only through the company’s API since its launch one month ago. The update brings ...

In the 2.5 years since OpenAI debuted ChatGPT, the number of large language models (LLMs) that the company has made available as options to power its hit chatbot has steadily grown. In fact, there are ...