The Clean Data Alliance (CDA) says veteran tech executive, cybersecurity adviser and investigative journalist Rex M. Lee has joined its board of directors. The Clean Data Alliance works to advance ...

Over the past two years, data clean rooms have exploded onto the programmatic advertising scene, and they’re already at the center of some of the most exciting new partnerships and growth ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. The post The myth of ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

Cleaning data is no different from many types of maintenance - just as disorganization creates disruptions in life, working with unclean data can be a recipe for disaster for an enterprise. Wasting ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...