Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...

Pakistan’s biggest and most popular annual music platform, Coke Studio, under the banner of its exciting new initiative – Coke Studio Explorer – cuts through the mainstream and brings previously ...

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The ...

Shae Gill was never meant to be a global pop sensation. Yet, with one soulful performance on Coke Studio Pakistan, she became ...

In our day-to-day business, we continually strive to create exemplary products for our Clients and Partners that enables them to achieve bigger and bolder goals. When we craft ideas, campaigns and ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...