Rochelle Humes has spoken out about the importance of self-care as she partners with Colgate for the launch of its #BeUltra campaign, celebrating the new Colgate Max White Ultra whitening toothpaste.

New York-based Colgate-Palmolive says it has finalized the design of a first-of-its-kind recyclable toothpaste tube, saying the Association of Plastic Recyclers (APR), Washington, announced its ...

As part of the partnership, Colgate’s Max White Ultra range will be promoted on E4 and All 4, including the spin-off show MAFS: Afterparty and across linear, digital and social. Furthermore, Colgate ...

While brushing your teeth is a mundane but essential daily task, it can be nice to switch up the toothpaste you’re using from time to time. Whether you head into a shop and pick a toothpaste that’s on ...

Shoppers have expressed their anger after spotting toothpaste being sold for £10. The 75ml tube of Colgate Max White Ultra whitening paste was seen in a Tesco in Sheldon, Birmingham. It came as ...

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