Color holds incredible power. It transforms mood, shapes perception, and sometimes even sparks a memory you didn’t know ...

The analysis of visual color and color variation is an important exercise for numerous markets and industries. Here, we describe in detail protocols and optimal practices for dependable and sturdy ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Are you looking to raise your engagement levels across all your social media platforms? With the continually changing algorithms on Facebook, Instagram and Twitter, getting higher social engagement ...

People can be made to see reddish green and yellowish blue—colors forbidden by theories of color perception. These and other hallucinations provide a window into the phenomenon of visual opponency ...