Forbes contributors publish independent expert analyses and insights. Anjana Susarla is a professor of Responsible AI at the Eli Broad College of Business at Michigan State University. From the iPhone ...

Let’s be honest: getting people’s attention online is no easy feat. With distractions everywhere, marketers are always searching for fresh ways to connect with their audience. One approach that’s ...

Customers are more likely to respond to a gamified response, according to research by global marketing company Upstream. Around three quarters of marketers believe that customers are likely to respond ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

It’s hard to ignore the buzz currently surrounding the gaming industry, and with gamification increasing loyalty and engagement, it’s no surprise to see that B2B brands are also looking to capitalise ...

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel ...