Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

The year did not just signal recovery in consumption but it rewired the engines of demand for the decade ahead ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

The UAE is entering a new period of growth defined not only by investment flows and population expansion but by a far more ...