I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...
Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...
AB InBev’s new marketing strategy is centered around inspiring consumers to leave their homes—from Corona’s recent travel-themed campaign to Stella Artois’ forthcoming experiential activations ...
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