Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall ...

Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told ...

Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding ...

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...