Conversion rates are a life and death matter for online businesses. When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what ...

Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend ...

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business. Whether your business is trying to entice ...

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Do you have trouble getting your website visitors to perform the action you want? If so, you’re not alone. Research has shown that many businesses are only able to convert just about 4% of the total ...

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world.

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...