Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

The newest golf course at Cabot Highlands in Inverness, Scotland, officially has a name: Old Petty, a nod to the almost 200-year-old church that sits alongside the fifth hole of the Tom Doak design ...