Procter & Gamble brand Crest introduced its Pro-Health HD two-step daily use toothpaste at the recent Chicago Dental Society Midwinter Meeting. The toothpaste has a unique two-stage delivery system.

“After a few weeks, my teeth feel smoother and my gums look healthier,” one reviewer raves. “Definitely a reliable, all-in-one toothpaste.” ...

Crest Pro-Health Enamel Shield toothpaste costs $4.49 for a six-ounce tube at CVS, Walgreens, Target and Wal-Mart. MCT photo Product: Crest Pro-Health Enamel Shield toothpaste, $4.49 for a six-ounce ...

Colgate, in a perennial oral care fight with competitor Procter & Gamble, is preparing to launch a new toothpaste brand to go head-to-head with Crest Pro-Health. That's the word from Nik Modi of UBS ...

Procter & Gamble wants to return its Crest brand to the No. 1 spot in the toothpaste market, and is going to spend $100 million in marketing to achieve its goal. The company plans to launch a ...