CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Historically, many companies used customer service surveys to ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

In today’s interconnected world, data security is one of the most pressing concerns across industries, particularly within the supply chain. Every stage, from order processing to final delivery, holds ...