A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

A U.K. company has come up with a way to use mobile phones for a new type of customer incentive program that’s starting to catch on in supermarkets in Asia. M Cashback has teamed up with mobile phone ...

PLEASANTON, Calif.--(BUSINESS WIRE)--As organizations are sharpening their incentive strategies to retain customers, engage employees, and build brand equity, new research spotlights the most ...

Simplicity of Big Easy 2.0 program -- which customers can join by signing up on a Web site, no purchase required -- cited as a factor in luring users Microsoft has given small- and mid-sized business ...

Nissan revamps its dealer incentive program for 2026 after retailer backlash over sales targets, margins, and profitability under Nissan One.

Microsoft has given small and midsized business customers more ways to earn cash to buy its software through partners by adding new products and product groups to its Big Easy program. This week, ...