Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. When it comes to the ever-evolving world of payments, one ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

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In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer base. Enhancing customer experience and personalization leads to higher ...